Adina Apartment Hotels
I had the privilege to spent time with Adina Apartment Hotels as two new UK sites began to take shape. Cambridge first. Then Glasgow.
I worked closely with Adina’s marketing team in Germany. A shared vision shaped through conversation. Together, we created a bespoke set of images that spoke not just to how these hotels look, but to how they feel.
This is the part of the process I’ve always been drawn to. Being there before the final polish. In the early days, when things are still being shaped and nudged into place. Letting a space settle into itself. Watching the sense of welcome slowly take form.
